Which innovative advertising technique was first pioneered by 'The Phantom of the Opera' in 1986 that revolutionized Broadway marketing?

Andrew Lloyd Webber's 'The Phantom of the Opera' is not just the longest-running Broadway show in history, but also a masterclass in theatrical branding and marketing. From its iconic mask logo to its multimedia advertising campaigns, the show revolutionized how performing arts productions are marketed globally. Test your knowledge about this legendary production's branding journey that helped it attract over 140 million viewers worldwide.

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Television commercials featuring actual performance footage rather than talking-head testimonials
Celebrity endorsements from Hollywood stars who had never appeared in the show
Subscription-based ticket purchasing with seasonal benefits
Digital billboard animations in Times Square