Which pharmaceutical marketing campaign is credited as the first major direct-to-consumer (DTC) television campaign that transformed patient engagement after FDA regulation changes in 1997?

In the competitive healthcare industry, effective marketing can significantly impact patient acquisition and retention. One pharmaceutical marketing campaign in particular revolutionized how medical products are advertised directly to consumers, setting new standards for patient engagement and education. Test your knowledge about this landmark campaign that forever changed pharmaceutical marketing and patient communication strategies.

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Pfizer's 'Viagra' campaign featuring Bob Dole as spokesperson
Claritin's 'Clear Days Ahead' campaign by Schering-Plough
AstraZeneca's 'Purple Pill' campaign for Prilosec/Nexium
Eli Lilly's 'Depression Hurts' campaign for Cymbalta