Which celebrity's collaboration with Puma in 2016 broke records by selling out within hours and was credited with revitalizing the brand's fashion relevance?

In today's marketing landscape, celebrities are more than just endorsers—they're creative partners shaping product design and brand identity. Some star-powered collaborations have become legendary, while others surprised the industry with their success. Test your knowledge about these famous partnerships that transformed ordinary products into cultural phenomena and reshaped consumer expectations.

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Rihanna with the Fenty x Puma collection
Kanye West with the Yeezy Boost line
Selena Gomez with the SG x Puma collection
The Weeknd with the XO collection