Which gaming company first launched a persistent virtual marketplace in 2021 where players could purchase both digital and physical products from real-world brands using their gaming avatar?

The gaming and virtual worlds industry has been transforming retail experiences through innovative digital platforms. Virtual reality (VR) and augmented reality (AR) technologies are creating immersive shopping experiences, allowing gamers and virtual world participants to engage with products in unprecedented ways. Test your knowledge about how gaming platforms are revolutionizing retail digital transformation!

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Epic Games (Fortnite)
Roblox Corporation
Microsoft (Minecraft)
Sony Interactive Entertainment