Which global fashion brand launched the 'Artisan Project' in 2013 that works directly with traditional craftspeople in over 20 countries to preserve endangered cultural techniques while creating contemporary products?

The preservation of cultural traditions is increasingly becoming a focus for retail brands seeking authenticity and meaningful connections with consumers. Many companies are now incorporating traditional craftsmanship and cultural heritage into their product lines, not only to differentiate themselves but also to support cultural sustainability. Test your knowledge about how major brands are working with traditional artisans and cultural preservation initiatives around the world.

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Loewe with their 'Craft Prize' initiative
H&M's 'Conscious Collection'
Louis Vuitton's 'Objets Nomades'
Zara's parent company Inditex through their 'Artisan Project'