Which gaming platform pioneered 'Direct Purchase' in 2017, allowing players to buy physical merchandise displayed as 3D models in virtual storefronts without leaving the game environment?

Virtual worlds and gaming platforms are rapidly evolving into complex retail ecosystems. Major gaming companies are transforming how players shop, interact with brands, and experience virtual merchandising. This trivia question explores how the gaming industry is revolutionizing retail experiential marketing through immersive virtual shopping experiences that blend entertainment, social interaction, and commerce.

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Fortnite (Epic Games)
Roblox
Minecraft (Microsoft)
Second Life