Throughout history, companies have leveraged mythology and folklore to create memorable brand identities and marketing campaigns. These powerful cultural narratives help brands connect with consumers on a deeper level by tapping into archetypal stories that resonate across generations. From Nike's winged goddess of victory to Starbucks' siren, mythological references are everywhere in modern branding. Test your knowledge about how one famous company used a compelling mythological figure to completely reinvent its brand identity.
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