Which luxury car brand famously repositioned itself in 1986 with the tagline 'The Relentless Pursuit of Perfection,' transforming from a struggling division to a global luxury leader?

In the world of automotive history, certain companies revolutionized how luxury vehicles were positioned in the market. Through clever marketing strategies and brand positioning, these manufacturers changed consumer perceptions and created enduring legacy brands. Test your knowledge of historic automotive brand positioning with this challenging question about a pivotal moment in luxury car marketing history.

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Lexus
Infiniti
Acura
Cadillac