Which social media platform first introduced 'Lookalike Audiences' as an ad targeting feature, allowing advertisers to reach new people similar to their existing customers?

The landscape of social media advertising has transformed dramatically over the past decade. From simple demographic targeting to sophisticated AI-driven personalization, brands now have unprecedented capabilities to reach their ideal customers. This trivia question explores a pivotal innovation in social media advertising technology that fundamentally changed how marketers approach campaign optimization.

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