Which brand collaboration in Fortnite broke viewership records with a virtual in-game concert that attracted over 12.3 million concurrent players in 2020?

The gaming industry has witnessed some incredible brand collaborations that have revolutionized virtual worlds and created unique player experiences. From fashion brands entering the metaverse to unexpected franchises crossing over in blockbuster games, these partnerships have redefined marketing in digital spaces. Test your knowledge about one of the most successful gaming brand collaborations that shattered records and changed how we think about virtual partnerships.

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Travis Scott's Astronomical Tour
Balenciaga's Fashion Collection
Ariana Grande's Rift Tour
Marvel's Infinity War Crossover