Which famous author created a unique 'book-in-a-box' product packaging for their 1969 novel, where individual chapters were published as separate booklets that could be read in any order?

In the publishing world, book covers and packaging are crucial marketing tools that can significantly impact sales and reader perception. Some authors and publishers have created revolutionary packaging designs that have become as iconic as the literary works themselves. This trivia question explores a famous author who took an unusual approach to product packaging that disrupted traditional publishing norms.

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• B.S. Johnson with 'The Unfortunates'
• Vladimir Nabokov with 'Pale Fire'
• Julio Cortázar with 'Hopscotch'
• Italo Calvino with 'If on a winter's night a traveler'

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