Which streaming service pioneered the concept of 'Reward Tiers' based on viewing habits, offering early access to new releases for its most loyal viewers?

In today's competitive streaming landscape, customer retention is crucial for film and television platforms. Loyalty programs have become a key battleground for subscriber retention, with various platforms implementing different strategies to keep viewers engaged and subscribed. Test your knowledge on how major streaming services are using loyalty mechanics to maintain their audience in an increasingly saturated market.

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HBO Max's 'Max Rewards' program
Netflix's 'Netflix Insider' program
Disney+'s 'Disney Circle' membership
Amazon Prime Video's 'Prime Premiere' access