Which social media platform pioneered the 'drop' strategy for limited edition pop culture merchandise that influenced today's social commerce landscape?

In recent years, social media platforms have revolutionized how pop culture products are marketed and sold. This new retail frontier, known as social commerce, has created innovative ways for celebrities, influencers, and entertainment brands to monetize their followings. Test your knowledge about how pop culture and e-commerce have merged in this exciting retail trend!

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Instagram with its Shop Now feature
Snapchat with its ephemeral product stories
Twitter (now X) with Supreme's tweet-announced releases
TikTok with its product showcase challenges