Which gaming company famously established the 'Player Research Group' in 2012, revolutionizing how they collected and analyzed player behavior data to inform game design?

The gaming industry relies heavily on market research to understand player preferences and behaviors. Companies invest millions to gain insights that shape their development roadmaps and marketing strategies. This poll tests your knowledge about one of the most influential market research initiatives in gaming history that transformed how a major company approached its product development.

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Epic Games, using the data to optimize Fortnite's engagement mechanics
Valve Corporation, implementing it to shape Steam's recommendation algorithms
Electronic Arts (EA), using the insights to develop their Dynamic Difficulty Adjustment system
Activision Blizzard, using the data to balance World of Warcraft gameplay elements