Which demographic segment has been the primary target for Nike's recent 'Play New' advertising campaign that encourages sports participation among non-traditional athletes?

The sports retail landscape has evolved dramatically in recent years, with athletic apparel brands investing heavily in understanding their consumer demographics. Customer segmentation has become increasingly sophisticated, allowing brands to target specific athlete profiles with customized marketing approaches. Test your knowledge about how major sports retailers are using demographic data to drive their product development and marketing strategies in today's competitive marketplace.

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Gen Z consumers (ages 16-24) who don't identify as athletes but are interested in movement and fitness
Professional athletes looking for performance-enhancing training gear
Middle-aged fitness enthusiasts returning to exercise after injuries
Budget-conscious families seeking affordable team sports equipment