Which company pioneered the first widely adopted augmented reality 'virtual try-on' technology for retail in 2008, allowing consumers to visualize products on themselves before purchase?

Augmented Reality (AR) has revolutionized how consumers interact with products before purchase. This technology, which overlays digital information onto the physical world, has become increasingly sophisticated since its retail debut. Test your knowledge about this groundbreaking invention that bridges the digital and physical shopping experience, transforming how consumers discover and evaluate products across various retail sectors.

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• L'Oréal with their 'Magic Mirror'
• IKEA with their 'Place' app
• Converse with their 'Sampler' app
• Zugara with their 'Webcam Social Shopper'

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