Which sports brand pioneered the first widely adopted 'try-before-you-buy' transparent packaging that allowed customers to test equipment in-store without opening the package?

In today's competitive sports retail environment, packaging innovation has become a critical differentiator for brands seeking to stand out on crowded store shelves and in e-commerce. From sustainable materials to interactive elements, sports product packaging continues to evolve in fascinating ways. Test your knowledge about a groundbreaking packaging innovation that changed how consumers interact with sports products!

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Wilson, with their 1998 'Feel the Game' tennis racket packaging featuring a grip-accessible cutout while keeping the product sealed
Nike, with their 2002 'Touch Technology' shoe boxes that had removable soles customers could test without removing the shoes
Under Armour, with their 2005 'Performance Preview' compression wear packages with stretchable fabric samples attached
Adidas, with their 2001 'Precision Test' football packaging that allowed customers to grip the ball through specialized membrane openings