Which major tech company spent over $100 million on research before selecting blue as their primary brand color because it was found to most effectively convey 'trust' to consumers?

Color psychology plays a crucial role in brand identity and consumer perception, often influencing purchasing decisions in ways we don't consciously realize. Major corporations invest millions in researching the perfect color palette to evoke specific emotions and associations. This trivia question explores a fascinating case of brand color selection that had significant business impact. Test your knowledge about how strategic color choices contribute to brand value and market positioning in the competitive retail landscape.

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Facebook
PayPal
IBM
Intel