Which mythological figure inspired Starbucks' successful retail transformation and visual merchandising overhaul in 2011, leading to a 30% increase in customer engagement?

Mythology and folklore have significantly influenced retail product development and marketing strategies. From product names inspired by ancient gods to packaging designs featuring legendary creatures, retailers have long leveraged these cultural narratives to create memorable brand experiences. This poll tests your knowledge about a famous retail product development case study where mythology played a central role in transforming a struggling brand.

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The Greek Siren (a two-tailed mermaid figure from ancient maritime folklore)
The Norse god Odin (represented as a wise, one-eyed wanderer)
The Egyptian goddess Isis (symbol of magic and life)
The Celtic figure Cernunnos (the horned god of wealth and commerce)