Which renowned author's works inspired Penguin Random House to create an immersive multi-sensory 'Sense and Sensibility' marketing campaign where readers could experience custom scents designed to match the author's literary world?

In the world of publishing and literature, brand storytelling often involves creating powerful connections between authors and their readers. Major publishing houses have sometimes created innovative marketing campaigns that elevate an author's work beyond the page. This trivia question explores a famous publishing industry brand storytelling initiative that revolutionized how literary works are marketed to the public.

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Gabriel García Márquez, with scents like 'Macondo Rain' and 'Caribbean Almond' designed to evoke the magical realism of One Hundred Years of Solitude
Jane Austen, with scents like 'English Countryside' and 'Regency Drawing Room' designed to transport readers to her 19th century settings
Haruki Murakami, with scents like 'Tokyo Twilight' and 'Norwegian Pine' designed to complement his dreamlike narratives
Toni Morrison, with scents like 'Ohio River Valley' and 'Ancestral Memory' designed to enhance the historical contexts of her works