Which gaming marketing campaign featured a fake religion called 'The Order of the Patriarchs' that included street preachers, mysterious websites, and cryptic messages that sparked massive online speculation?

The gaming industry has created some of the most innovative and memorable marketing campaigns in history. From viral social media stunts to elaborate real-world events, game publishers have constantly pushed the boundaries of creative promotion. Test your knowledge of these legendary gaming marketing moments that changed how games are advertised and sold!

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Halo 2's 'I Love Bees' alternate reality game
BioShock Infinite's viral marketing campaign
Death Stranding's 'Bridges' conspiracy websites
Resident Evil 4's 'Los Illuminados' street marketing