Which outdoor retail brand opened a flagship store in Tromsø, Norway (located above the Arctic Circle) as part of a strategic geographic expansion focused on 'bringing the store to where customers actually use the products'?

In the world of retail geography, some brands have pushed boundaries by establishing stores in extreme locations. This trivia tests your knowledge about a famous outdoor retailer that made history with a bold geographic expansion strategy, challenging conventional retail location theory by opening a store in one of the world's northernmost cities.

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The North Face
Patagonia
Arc'teryx
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