Which mythological creature was chosen by Starbucks for their logo, and what market research indicated this symbol would resonate with consumers?

Throughout history, mythological figures and folklore tales have been powerful marketing tools for product development and brand identity. From Ajax cleaning products to Nike's winged goddess of victory, mythology continues to shape how companies position their products in the market. This poll explores how ancient stories have influenced modern product development and marketing strategies. Test your knowledge of the intersection between mythology and retail branding!

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A two-tailed siren (mermaid), chosen because research showed consumers associated it with the seductive call of coffee and maritime Seattle heritage
A phoenix, chosen because focus groups responded positively to the rebirth symbolism which aligned with morning coffee rituals
A griffin, selected after consumer panels indicated the guardian creature conveyed quality protection for coffee beans
A centaur, adopted when demographic studies revealed consumers connected half-human hybrids with the transformative nature of caffeine