Which famous architect created a dramatic product launch for the Guggenheim Museum Bilbao that transformed the city's economy and coined the term 'The Bilbao Effect' in architectural branding?

Famous architecture firms have mastered the art of product launches for their signature buildings and designs. These launches often become cultural events that generate global publicity and establish architectural landmarks as iconic brand elements. Test your knowledge about how leading architects have transformed building unveilings into powerful branding moments that shape our urban landscapes and cultural identity.

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Frank Gehry
Zaha Hadid
Norman Foster
Rem Koolhaas