Which 1999 film pioneered viral marketing in cinema by creating a fake documentary and website claiming the footage was real, generating massive word-of-mouth that turned a $60,000 budget film into a $248 million blockbuster?

In the competitive world of film marketing, some campaigns become legendary for their innovation and impact. These groundbreaking strategies can transform an unknown film into a cultural phenomenon and revolutionize how movies are promoted. Test your knowledge of one of the most influential marketing campaigns in cinema history that forever changed how movies are marketed to audiences.

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The Blair Witch Project
The Sixth Sense
The Matrix
Fight Club