Which innovative product launch strategy did Celestron use when introducing their NexStar Evolution telescope series that revolutionized amateur astronomy marketing?

Space exploration and astronomy have revolutionized not just our understanding of the cosmos but also product marketing strategies. Companies in the astronomy sector face unique challenges when launching new telescopes, star-tracking software, or astronomical equipment. This poll tests your knowledge of product marketing innovations specific to the astronomy industry, where companies must balance technical specifications with the wonder of cosmic discovery.

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Created the first-ever augmented reality star map that showed potential customers exactly what celestial objects they could view from their location before purchasing
Partnered with NASA to include fragments of meteorites with every purchase, creating artificial scarcity in their product line
Launched the product simultaneously at midnight in 12 major observatories around the world, creating a 24-hour livestreamed event
Implemented a subscription-based model where users received quarterly telescope upgrades based on seasonal celestial events