Which 1984 athletic shoe endorsement deal was considered revolutionary for creating the first athlete-specific shoe line and is credited with saving its company from near bankruptcy?

In the early 20th century, product endorsements were still a developing marketing strategy. One particular endorsement deal changed not only a brand's trajectory but also established a new paradigm for celebrity endorsements in retail history. This famous partnership from the 1980s transformed both the endorsed product and the celebrity's career, creating one of the most successful brand collaborations of all time. Test your knowledge of this pivotal moment in consumer product history!

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Adidas and Muhammad Ali's 'Float Like a Butterfly' collection
Nike and Michael Jordan's 'Air Jordan' line
Converse and Larry Bird's 'Legend' series
Reebok and Arnold Schwarzenegger's 'Pumped Up' collection