Which 1900s advertising campaign was revolutionary for being the first major campaign to focus on consumer benefits rather than product features, using the slogan 'Good morning. Have you used Pears' Soap?'

In the annals of product marketing history, certain advertising campaigns fundamentally changed how businesses connected with consumers. The late 19th and early 20th centuries saw revolutionary approaches that established techniques still used today. Test your knowledge about one particularly groundbreaking historical advertising campaign that transformed an everyday product into a household name and established marketing principles that remain influential more than a century later.

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Kodak's 'You press the button, we do the rest' campaign
Pears Soap campaign by Thomas Barratt, featuring sophisticated artwork and celebrity endorsements
Coca-Cola's 'Delicious and Refreshing' campaign with uniformed women
Quaker Oats' campaign featuring the 'Quaker Man' as the first branded character