Which Broadway musical was the first to use a viral marketing campaign featuring cryptic symbols across NYC that led to free online content before the show opened?

The performing arts industry has seen numerous innovative advertising campaigns over the decades, especially on Broadway where marketing can make or break a production. This trivia question focuses on a revolutionary marketing strategy that changed how performing arts productions promote themselves. Test your knowledge of the intersection between theatrical productions and groundbreaking advertising approaches!

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Hamilton
The Phantom of the Opera
Spring Awakening
Wicked