Which automotive brand famously repositioned itself from a struggling economy car manufacturer to a premium performance brand with the tagline 'Driving Pleasure' in the early 2000s?

The transportation industry has seen some remarkable brand repositioning stories throughout history. Companies have transformed their image, target audience, and market perception to stay relevant or recover from setbacks. This poll tests your knowledge about one of the most notable brand turnarounds in the automotive sector - a case study frequently taught in business schools worldwide. Can you identify which transportation company executed this famous strategic repositioning?

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Volvo - shifting from purely safety-focused to combining safety with Scandinavian luxury design
Hyundai - transitioning from budget vehicles to offering upscale models with industry-leading warranties
Kia - transforming from basic transportation to stylish, youth-oriented performance vehicles
Skoda - evolving from Soviet-era budget cars to respected Volkswagen Group quality offerings