Which famous novel was marketed through a mysterious viral campaign featuring websites about fictional organizations mentioned in the book, months before its release?

The publishing world has seen some revolutionary marketing campaigns that transformed books into cultural phenomena. From guerrilla marketing tactics to innovative pre-launch strategies, these campaigns changed how literature is promoted and consumed. Test your knowledge about the groundbreaking marketing campaigns that helped certain books achieve extraordinary success despite initial skepticism from traditional publishing channels.

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• The Da Vinci Code by Dan Brown
• Harry Potter and the Deathly Hallows by J.K. Rowling
• Gone Girl by Gillian Flynn
• The Girl with the Dragon Tattoo by Stieg Larsson

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