Which 1982 film featured a groundbreaking product placement deal that resulted in a 65% sales increase for a candy brand, establishing a new model for product integration in Hollywood?

Product placement has become a multi-billion dollar industry in film and television, seamlessly integrating brands into our favorite stories. While today's viewers might roll their eyes at obvious product shots, this marketing strategy has a fascinating history dating back decades. Test your knowledge about one of the earliest and most famous examples of deliberate product placement that changed how brands and entertainment collaborate forever.

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• E.T. the Extra-Terrestrial (Reese's Pieces)
• Tootsie (Coca-Cola)
• Rocky III (Nike)
• Blade Runner (Atari)

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