Which retail brand holds the Guinness World Record for the 'Largest Augmented Reality Visual Merchandising Display' created in 2019?

The world of retail has seen some incredible visual merchandising innovations that have broken world records and transformed how brands present products. From the largest digital storefront to the most interactive window displays, visual merchandising has evolved dramatically to capture consumer attention. Test your knowledge about these record-breaking visual merchandising achievements that have made history in the retail world.

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Nike with their 'House of Innovation' featuring over 10,000 square feet of AR-enabled displays in New York
Burberry with their 'Digital Experience' flagship store covering 8,500 square feet of interactive displays in London
Sephora with their 'Virtual Artist' display spanning 12,000 square feet in their Paris flagship
Apple with their 'Tomorrow's World' AR exhibition covering 9,200 square feet in Tokyo