In grocery retail, which psychological placement strategy is known as the 'Golden Zone' that typically generates the highest sales?

Retailers use sophisticated psychological tactics to influence purchasing decisions in grocery stores. From product placement to store layout, every detail is carefully engineered to maximize sales. This poll tests your knowledge about a specific consumer psychology tactic that affects how we interact with food products in retail environments. Think you know how supermarkets subtly guide your shopping behavior?

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Products placed at eye level (approximately 4-5 feet from the floor)
Products placed at the beginning of aisles (known as 'end caps')
Products placed near checkout counters (impulse purchase zone)
Products placed on the bottom shelves (discount zone)