Which famous athletic footwear brand launched the 'Year of the Dragon' collection that sold out within hours and is credited with mainstreaming Chinese New Year celebrations in Western retail marketing?

Traditional cultural elements are increasingly being incorporated into retail experiences to create authentic connections with consumers. Brands that successfully integrate cultural traditions into their marketing often see increased customer loyalty and brand recognition. Test your knowledge about a famous cultural heritage-inspired marketing campaign that revolutionized how traditions are represented in modern retail.

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Nike
Adidas
Puma
Under Armour