Which major publishing house underwent a significant rebranding in 2012, changing its iconic 'running torch' logo to a simplified design after extensive consumer research indicated the need for digital-friendly branding?

The publishing industry has undergone remarkable transformations over decades, with many prestigious publishing houses evolving their brand identities to adapt to changing markets. These rebranding efforts often reflect shifts in corporate strategy, audience targeting, and response to consumer feedback. Test your knowledge about these literary powerhouses and their brand journeys that have shaped the landscape of modern literature.

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Penguin Random House
Simon & Schuster
HarperCollins
Hachette Book Group