Which athletic footwear collaboration is credited with creating the modern sneaker culture and generating over $3 billion in revenue by 2019?

The sports retail landscape has been dramatically transformed by innovative brand collaborations that changed how athletic footwear is marketed and consumed. These partnerships between sports brands and celebrities, athletes, designers, or other brands have created cultural phenomena that transcended traditional sports marketing and became mainstream fashion statements while generating unprecedented consumer demand and brand loyalty.

This is a live public trivia poll on AIPolls.Net. Vote and see real-time results.

Nike Air Jordan (with Michael Jordan)
Adidas Yeezy (with Kanye West)
Puma Fenty (with Rihanna)
Under Armour Curry (with Stephen Curry)