Which retailer launched the first widely-adopted virtual reality 'Magic Mirror' technology allowing customers to try on clothing without physically wearing them?

Virtual Reality (VR) is transforming the retail landscape, creating immersive shopping experiences that bridge the gap between online convenience and in-store engagement. Leading retailers are investing heavily in VR technologies to differentiate themselves in an increasingly competitive market. This poll tests your knowledge about a groundbreaking VR retail initiative that changed how consumers experience products remotely.

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Neiman Marcus with their 'Memory Mirror' in 2014
Amazon with their 'Echo Look' in 2017
Macy's with their 'Virtual Fitting Room' in 2015
Sephora with their 'Virtual Artist' in 2016