Which telescope brand revolutionized astronomy product marketing in the 1990s by partnering with a famous science communicator as their first major influencer campaign?

The astronomy industry has seen remarkable shifts in brand strategy and product marketing over the decades. Certain astronomical equipment manufacturers have utilized innovative influencer partnerships and marketing approaches that transformed how telescopes and observational equipment are sold to both amateur and professional astronomers. This poll tests your knowledge of a significant marketing milestone that changed astronomy retail forever.

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Celestron with Carl Sagan
Meade with Stephen Hawking
Orion with Neil deGrasse Tyson
Takahashi with Patrick Moore