Which country first implemented the award-winning 'GOV.UK' unified branding system that revolutionized how citizens interact with government services online?

In the evolving landscape of political communication, government agencies worldwide have increasingly adopted sophisticated branding strategies once reserved for consumer products. These initiatives aim to increase public engagement, improve service delivery perception, and build trust. Test your knowledge about a groundbreaking government branding initiative that changed how citizens interact with public services.

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United Kingdom
Estonia
Singapore
Canada