Which innovative product launch strategy did the Imperial War Museum in London use for its 2005 Holocaust Exhibition that broke attendance records?

Military museums face unique challenges when introducing new exhibits. In 2005, one famous war museum broke marketing conventions with an innovative product launch strategy that changed how historical artifacts are presented to the public. This campaign was studied in marketing textbooks for its ability to attract younger demographics while maintaining historical integrity. Test your knowledge about this groundbreaking approach that influenced museum marketing worldwide.

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Silent Launch: No advertising but relied on personal testimonials from survivors shared through community networks
Virtual Reality Preview: First museum to distribute VR headsets to schools before opening
Celebrity Endorsements: Used famous actors who portrayed WWII figures to promote the exhibition
Controversy Marketing: Intentionally used provocative imagery that sparked media debates about appropriate representation