Which social media platform first introduced a fully integrated in-app checkout feature that allowed users to purchase products without leaving the platform?

Social commerce is transforming the retail landscape by merging social media engagement with direct purchasing capabilities. This emerging trend represents a significant shift in how consumers discover, evaluate, and purchase products. Test your knowledge about this rapidly evolving segment of omnichannel retail strategy that's reshaping consumer behavior and challenging traditional e-commerce models.

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Twitter (now X)