Which ancient civilization pioneered a documented customer loyalty program where merchants gave clay tokens to repeat customers that could be exchanged for discounts on future purchases?

Before modern loyalty programs with plastic cards and mobile apps, ancient civilizations had their own methods of encouraging customer retention and rewarding regular patrons. From Mesopotamian merchant tablets to Roman trade guilds, discover how ancient societies cultivated customer relationships in their bustling marketplaces and bazaars. This poll explores the fascinating history of customer loyalty practices that predate modern marketing by millennia.

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