Which 1977 film revolutionized movie marketing by introducing a retail strategy where merchandise was sold AFTER the film's release due to production delays, creating unprecedented demand and establishing the modern film merchandise industry?

In the film industry, marketing campaigns are as meticulously crafted as the movies themselves. The visual storytelling doesn't just happen on screen—it extends to every poster, trailer, and promotional item. This poll tests your knowledge of one of the most innovative film marketing strategies that changed how movies connect with audiences and created unprecedented retail engagement. Can you identify the groundbreaking approach that transformed movie merchandise from simple souvenirs to cultural phenomena?

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Star Wars: A New Hope
Close Encounters of the Third Kind
Saturday Night Fever
The Spy Who Loved Me