Which major sports brand launched the first 'Innovation Lab' retail concept featuring body scanning technology that creates custom-fitted athletic wear in under 30 minutes?

In today's competitive sports retail landscape, technological innovation is reshaping how consumers shop for athletic gear. Major sports brands are investing heavily in unique retail experiences that blend digital technology with physical shopping. Test your knowledge about cutting-edge retail innovation in the sports industry with this trivia question!

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Nike with their 'Nike By You' Innovation Hub
Adidas with their 'Speedfactory Lab Store'
Under Armour with their 'Performance Lab Retail'
Puma with their 'Fit Intelligence Store'