Which outdoor retailer's 'Don't Buy This Jacket' campaign deliberately encouraged consumers NOT to purchase their products unless necessary, becoming a landmark in sustainable brand storytelling?

The natural products industry has seen tremendous growth as consumers become more environmentally conscious. Behind many successful eco-friendly brands are compelling brand stories that connect with nature-loving audiences. This poll tests your knowledge of a groundbreaking brand storytelling campaign that changed how consumers view sustainable products. Can you identify the innovative marketing approach that transformed this company's relationship with its customers?

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Patagonia
REI
The North Face
Columbia Sportswear