Which customer insight methodology was pioneered by genomics companies to track researcher preferences and has since been adopted by other scientific equipment manufacturers?

Modern scientific product development relies heavily on understanding customer behavior patterns. As companies in the science industry leverage increasingly sophisticated analytics tools, they're transforming raw customer data into actionable insights. This trivia question explores how scientific companies are using advanced techniques to better understand their specialized customer base and inform their product development roadmaps.

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Protocol-Based Segmentation (PBS)
Laboratory Workflow Analysis (LWA)
Citation Network Mapping (CNM)
Academic Funding Alignment (AFA)