Which groundbreaking gaming marketing campaign featured an alternate reality game (ARG) called 'I Love Bees' that involved payphone calls across the world and complex puzzles?

In the competitive world of gaming, some marketing campaigns stand out as industry-defining moments. This poll tests your knowledge of one of the most influential gaming marketing campaigns that blurred the lines between fiction and reality, creating unprecedented engagement and setting new standards for immersive marketing in the gaming industry. Can you identify this groundbreaking campaign that other industries still reference today?

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Halo 2's 'I Love Bees' campaign (2004)
Portal 2's 'Potato Sack' indie game collaboration (2011)
Call of Duty: Black Ops' 'There's a Soldier in All of Us' campaign (2010)
Fortnite's 'Black Hole' event (2019)