Which ice cream brand first pioneered the 'flavor creator' online platform that allowed customers to design and vote on new flavors, leading to a 32% increase in sales?

Ice cream is more than just a delicious treat—it's a marketing powerhouse in the food industry. Major brands constantly innovate with flavors, packaging, and promotional strategies to capture consumer attention. This trivia question focuses on a groundbreaking marketing campaign that revolutionized how ice cream brands connect with customers. Test your knowledge about the intersection of food marketing and social media engagement!

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Ben & Jerry's with their 'Flavor Lab' campaign
Häagen-Dazs with their 'Artisan Selection' program
Baskin-Robbins with their '31 Flavors Challenge'
Talenti with their 'Gelato Revolution' platform