Which department store is credited with pioneering modern visual merchandising techniques in the early 20th century, introducing the concept of 'retail theater' with elaborate window displays?

Visual merchandising has transformed how products are presented and sold in retail environments. This strategic practice combines psychology, design, and marketing to create compelling shopping experiences that drive sales. Test your knowledge about the historical development of this crucial retail strategy that bridges product development and customer experience.

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• Selfridges (London)
• Macy's (New York)
• Le Bon Marché (Paris)
• Marshall Field's (Chicago)

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